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Pebble Road Marketing

Pebble Road Marketing

Tag: proper messaging with linking products to non-profit causes

Posted on June 10, 2014

Can Cause-Based Marketing Go Too Far? Oh Yes.

Have you seen the latest campaign by P&G? Buy our product and we’ll give one day of clean drinking water to those in need?

It took me a while to figure out why it made me cringe. On the outset, it just looks like another company wanting to help. But the messaging is what makes it so wrong. Continue reading “Can Cause-Based Marketing Go Too Far? Oh Yes.”

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