If your business does slow down this time of year, take heart. Apparently, even my local coffee house — which is usually insanely busy most of the day — slows down in August as customers leave town or do other, non-coffee related activities. But, for those of us who are still around (physically at least), there are ways to turn the sleepy summer into a time for fall preparation. As my title promises, all my suggestions can done without breaking a sweat. Here are some of my favourites.
- Daydream: You read it right. Daydream. Do what you love to do (and is safe to do while mentally checking out) while your mind wanders. What do you want your business to look like this fall? Who is involved? What do you want more of? Less of? Make sure you take some quick notes after your session so you don’t lose your great ideas!
- Google: This is the time to spend a few hours checking out competitors’ sites. What do they offer that you don’t? What words are you entering into Google to find them? Is your site listed somewhere around theirs? Are there interesting Google Ads that come up when you search for your keywords? If you click through from an ad, does the landing page have a great “hook”? Is it something you could use in your business?
- Browse: Take some time to investigate fall networking opportunities. Try the local Chamber of Commerce or Board of Trade, women’s groups, small business organizations, and — of course — industry associations. Another place to find networking opportunities? Meetup.com. See what’s available and schedule yourself into a few now before your calendar fills up.
I’m not sure if you’ve noticed, but all my suggestions can be done from the comfort of your reclining deck chair. This is by no means an exhaustive “pre-fall” list, but these are some great things to start with. You’ll feel so good that you’ll be able to talk yourself into doing the ones that will require a little sweat. More about those next week.