What is a “Tweet Up”?

As more of my colleagues and clients dip their toes in the world of social media, I get quite a few random questions posed to me throughout my day. One that has come up a lot lately is “What is a Tweet Up?”

I’ve seen them take several forms, but an authentic Tweet Up is where someone posts on Twitter that they’re going to be at a particular location at a particular time. They are, in essence, inviting all their followers and anyone else who receives the message (remember, Twitter is very public) to meet them for a drink. In the purest sense of the term, Tweet Ups are not planned in advance — they’re pretty spontaneous. That’s the fun of them.

In the last few months, however, I’ve noticed that the term Tweet Up is evolving to mean any meeting or get together — even ones planned several days or weeks in advance. Every system needs to mold to the users needs to stay relevant, as does it seems the Tweet Up. Business people are using it to plan networking events. Mommy groups are giving a few days notice to allow for family scheduling.

So, next time you have a hankering for a coffee break or even want to try a new restaurant for lunch, try tweeting out that you’re looking for some company. You just may get more than you ever bargained for!