Clever Ads: India’s Law & Kenneth Worldwide Gets It Right

I love this ad. Not only is it bright and simple, but those are the characteristics that make it so darn good.

Take a look and see if you can figure it out…

Clever Ad from Law and Kennth

Did you get it? The white lettering can only be seen against the bright pink background by those who are NOT colour blind. The words are letter codes used by pilots when talking to each other and the control tower.

Take the first letter of each word to see the message — PILOTS WANTED.

Clever advertising, no?

2 Replies to “Clever Ads: India’s Law & Kenneth Worldwide Gets It Right”

  1. Thanks, Marjorie.

    Glad you liked it! I just think it’s cool that the ad weeds out the weak links before a resume is even submitted.

    I’ll have to check out your blog…

    Take care,


  2. Love it! Thanks for sharing!

    That’s actually the military phonetic/NATO alphabet, e.g., Alpha, Bravo, Charlie, Delta, Echo, etc. Many branches of service use it around the world, from the U.S. Navy to the Australian Army – it’s become standard, although not mandatory. It’s a much easier way of communicating over radio systems than trying to decipher individual languages, alphabets, and sounds.


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