I love this ad. Not only is it bright and simple, but those are the characteristics that make it so darn good.
Take a look and see if you can figure it out…
Did you get it? The white lettering can only be seen against the bright pink background by those who are NOT colour blind. The words are letter codes used by pilots when talking to each other and the control tower.
Take the first letter of each word to see the message — PILOTS WANTED.
Clever advertising, no?