Boosting Your Business in Summer

The quiet summer is the perfect time to give a little TLC to your business.We’ve all been busy since the New Year and things start to fall through the cracks.

No matter how well you’ve been managing to hide what’s in those cracks, these pesky tasks still sit in your brain and sap your focus and energy. Why not take care of them now while you have a moment or two?

  1. Clean up your social media: This is a great time to spend a few hours getting the social media back up to snuff. Not sure how? Here’s a post I wrote for tidying up social media for the New Year, but it applies equally well now.
  2. Review your marketing calendar: Spend some time reviewing what has been working to bring in leads and revenue over the last few months and what hasn’t. Then, write out the Fall’s marketing calendar, including more of the effective bits and reducing or throwing out the disappointing ones. I wrote a step-by-step post on how to write a marketing calendar a few years ago; take a look if you’re unsure where to begin.
  3. Get back in touch with business contacts: We all get busy and lose touch. Is there someone (or maybe a few someones) you’d like to get back in touch with? Pop over an email or give them a call. This is a great time of year to sit on a patio and catch up.

Want some more ideas for summer? This is, in fact, my third annual Summer & Business post. Here are the two previous posts: