Blog Post Revisit: Marketing Specific Traits Makes for a Better Campaign

Nissan has recently released a new ad for their Altima Tire Pressure Warning System. It’s a funny, lighthearted look at one of their newest product traits.

It’s also an excellent example of why marketing specific traits just makes for a better, more memorable campaign. After all, what good is a campaign if no one remembers it long enough to act on it? Read More