What’s Exciting in Marketing? Video, Video, Video

If you’ve already embraced video, then this post will seem oh-so-passe. But for the majority of us, video is still a new, exciting, scary proposition.

Benefits of Using Video

Why should you put yourself out there? Why budget the time and — maybe — money to make the type of video you’d be proud to put on your blog, YouTube channel, emails? There are lots of reasons! Here are just a few:

  1. They See You: Prospective clients and cheerleaders get to see you move and talk and smile and be a human. It’s a quick way to establish rapport with someone. In this case, someone who’s not even in the room and — possibly — not even in the country.
  2. They Get a Good Sense of Your Business and Offerings: Prospects will get a feeling right away whether they want to work with you or not. This filtering system is great. We all want to work with our best-suited clients and why wouldn’t we want prospects to work with an entrepreneur best suited to their needs?
  3. It’s an Engaging Format for Those Living in 2013: It’s true. 99% of us suffer from television-itis. If you can’t beat ’em, join ’em. Video is a medium almost every attention span can get behind.

Proud Mama — Some Client Examples

Some of my clients have really started using video in their marketing over the last year or so. I have had a hand in writing and producing a few. For others, I’ve just been the proud supporter, cheering from the sidelines.

ActiveCo Testimonials

ActiveCo is working to build a cadre of videos for their website and presentations. First up was an employee testimonial video to attract talent to their ranks.

The Blending Bar Instructional Videos

Amy Reedman at The Blending Bar has developed a series of videos for her clients covering topics such as “Awakening the Spine, Awakening the Energy Body,” “Surrender and Release Pain,” and “Simple Ways to Bring Aromatherapy into your Daily Life.”

Amy has actually compiled all her videos on one page for easy access and review.


Focused Networking Advertisement-Style Video

Donna actually has a “walk on” video on her home page too, but the video I’m linking to below was produced to highlight her experience and tell the story of what she does for clients. Click on the photo below to see her video.